TRUSTED ADVISOR
Ouno Creative
At Ouno, I am a trusted advisor no matter the context. Not only for overseeing and fine tuning creative output but also for strategy, commercial negotiations, people management and new business development. I’m very proud to have earned this level of trust.
Achievements
Commercial
- Created a complex financial calculator to power Ailias AI
- Created a New Business plan for the Owners to follow
- Instigated a minimum project price point to improve the value of the client stable
- Simplified agency pricing structure to address lack of clarity
- Initiated a successful, ongoing, annual R&D tax rebate scheme
- Analyse and challenge P&L records
- Write, scrutinise and advise on contract terms
- Provide strategic insights for business growth, risk and opportunities
- Conceived and created a deferred discount strategic campaign to address historical Q4 income drop
- Instigated annual review of ratecard and employee cost
- Advise on changes to marcomms tech-stack
- Advise on problem-based and use-case based adoption of AI
- Instigated successful Cyber Essentials accreditation for better access to high value tenders.
Accounts
- Negotiated (and run) ongoing client account worth £700K
- Grown ongoing client account from £25K project to £430K retainer (1,620% growth)
- Realised actual £120K from £36K ongoing client retainer (233% upsell)
- Created automated projected monthly spend for better KPI delivery
- Successfully negotiated retainer renewals at reduced discounts.
- Created project feedback mechanism
People
- Wrote job role specs across the company
- Created studio guidelines to clarify and share company policy
- Ongoing recruitment and appraisals. Managed legally compliant dismissals and redundancies.
- Created HR calendar tracking all-staff leave, sickness, overtime and overlapping leave
- Negotiated senior management team incentive scheme
- Formalised company HR policy including grievance procedure and disciplinary policy
- Created all public facing policy documents
- Introduced a training regime to ensure up-skilling across disciplines
- Identified serious misconduct and advised owners on outcomes
- Commissioned and managed remote and offshore contractors for commercial expedience.
Projects
- Introduced a freelance database to enable better flex
- Introduced weekly all-agency production meetings for better resource integration
- Identified the need for a dedicated admin function for better use of resources
- Created automated online ‘live project status’ speadsheet to improve oversight
- Introduced Asana for better PM capability
- Triaged tender opportunities and successfully managed complex tenders
- Successfully pitched to BAE Systems, Hampshire County Council, Aramark, Farnborough Airshow, Merck, Spectris Techpoint, Addleshaw Goddard, InfraCo Africa, Salisbury and many more
- Pushed for project pricing instead of hourly pricing to realise higher profit
- Introduced project wash-up sessions to drive improvement.
Creative, brand and ideas
- Instigated an AI research project in Spring 2024 resulting in first adoption of AI
- Instigated company re-brand to improve positioning
- Instigated website re-build to improve UX, UI and re-position the agency
- Created targeted campaigns including messaging and creative
- Eliminated item-level portfolio in favour of whole-client case studies to re-position the agency
- Responsible for ad and campaign headlines, messaging and other marketing copy
- Led or contributed to countless strategic and creative pitches and reviews
- Created multiple marketing resources including value proposition, client onboarding and case studies.
Client strategic review
More than just an advisor...
Wise owl, wily fox, sensible hedgehog. But also?
I’m all ears 
O7791 629 158
Open to direct employment + contract. Part-time + full-time. Remote + hybrid + office-based. Farnborough + Guildford + Basingstoke + Reading + Outer London areas.