BRAND STRATEGY
Breathe HR
Having won a competitive pitch to refresh the brand of a growing HR platform, I then delivered a carefully researched, holistic brand audit as well as a suggested suite of improvements based on their position in a crowded, undifferentiated sector.
Breathe HR were relatively generic within the sector, so I looked for points of difference from which to build an emotional aspect to their entirely product-led brand. The final report was received incredibly well and the company has since been acquired by ELMO.
Check out ouno.co.uk for more on this project.
Brand guidelines
Effective marketing
More than just strategic...
Wise owl, wily fox, sensible hedgehog. But also?
I’m all ears 
O7791 629 158
Open to direct employment + contract. Part-time + full-time. Remote + hybrid + office-based. Farnborough + Guildford + Basingstoke + Reading + Outer London areas.





