Having won a competitive pitch to refresh the brand of a growing HR platform, I then delivered a carefully researched, holistic brand audit as well as a suggested suite of improvements based on their position in a crowded, undifferentiated sector.
Breathe HR were relatively generic within the sector, so I looked for points of difference from which to build an emotional aspect to their entirely product-led brand. The final report was received incredibly well and the company has since been acquired by ELMO.
Check out ouno.co.uk for more on this project.

Brand guidelines

Effective marketing

Brand messaging

Engaging brand expressions

Engaging banners

Branded series

More than just strategic...

Wise owl, wily fox, sensible hedgehog. But also?

I’m all ears Your Image

O7791 629 158

Open to direct employment + contract. Part-time + full-time. Remote + hybrid + office-based.  Farnborough + Guildford + Basingstoke + Reading + Outer London areas.

robin@rtwatson.co.uk